5 MIN READ
Killeen Media Helps An Outdoor Living Company Generate $1.5 Million In Leads With Less Than $2k In Ad Spend
By: Alex Foglia on October 6, 2024
Background
All Green Lawn & Landscaping, a 17+ year premier, full-service landscape contracting company servicing commercial landscape and residential landscape sectors in Central Jersey.
All Green Lawn & Landscape has taken pride in providing quality landscape development, excellent customer service and beautiful end-results for all of their client’s projects.
Problem
There are difficulties in converting leads into estimates, making it challenging to secure new business. Additionally, the inconsistency in lead flow further complicates this process. Together, these issues can impede overall growth and operational efficiency.
All Green lawn & Landscape hired Killeen Media with a few goals for the 2024 summer season.
Create a sustainable, repeatable online marketing system.
Focus on attracting full backyard renovation projects around $50K - $150K+
Book 10 qualified estimates in 30 days.
Main Objectives
With Killeen Media's outbound marketing strategy everything we do leads back to these 3 main objectives:
Generate more leads.
Qualify the leads and weed out any low quality tire-kickers.
Nurture and convert them into booked estimates.
Creating a high converting website is essential to converting website traffic into leads. However, even the best website won’t make an impact if no one sees it. That’s where our Facebook ad strategy at Killeen Media comes in. Our team not only crafts engaging messages but also ensures they reach your target audience through strategic advertising, maximizing visibility and engagement on social media.
Exceptional Photos Draw In Exceptional Leads
The Secret Is In The Follow Up
SMS and email automation play a crucial role in maintaining engagement with potential clients by providing timely follow-ups and personalized communication. These tools are particularly effective for converting leads who may be unsure about moving forward, as well as those who are considering projects scheduled for two weeks or later. By keeping these prospects informed and connected, businesses can nurture relationships, ultimately increasing the likelihood of securing future work.
Securing Estimates with Potential Clients
Having an easy-to-use calendar for clients is essential for streamlining communication and scheduling. It simplifies the booking process, allowing clients to effortlessly select times that work for them, reducing the back-and-forth often associated with scheduling. This convenience enhances the overall client experience, ensuring they feel valued and in control, while also helping businesses optimize their workflow and manage appointments more efficiently.
The Digital Results
$1.5 Million In Leads With Less Than $2k In Ad Spend
By utilizing Killeen Media's outbound marketing system, All Green Lawn & Landscaping was able to generate $1.5 Million in leads with less than $2K in ad spend. (Each blue rectangle in the image below represents a booked estimate).
What We Did
We started calling out his leads on their behalf utilized automation to facilitate lead conversions.
With our approach, you’ll see immediate benefits as each month's efforts build on the last. The consistent and effective strategies we create attract high-quality prospects right from the start.
We'd love to help you achieve the same success that All Green Lawn & Landscaping has enjoyed! If you're interested, reach out to us to start the conversation!
Book A Free Strategy Session & See How You Can Double Your Revenue In Next 30 Days
Start attracting the work you love from the clients you want.
Book your free strategy session to learn more about the trial.
Start attracting the work you love from the clients you want. Book your free strategy session to learn more about the trial.