5 MIN READ
Killeen Media Helps A Deck Builder Make $36k In Under 30 Days
By: Alex Foglia on October 6, 2024
Background
With over 12 years of experience, Prime Outdoors is committed to transforming outdoor living spaces for homeowners throughout Delaware. In business since 2012, Prime Outdoors organic traffic, leads, and online presence were below average when they came to us to improve these areas.
The Challenge
Relying on a blend of referrals and word-of-mouth, Killeen Media sought to bridge the gap between their thriving business and online sources without diminishing the company's value or online content. Before engaging with Killeen Media, the website lacked conversion points, and there was an absence of tailored content for clients at various stages of the buyer's journey.
To address these challenges, we implemented a two-step approach. Initially, we conducted a thorough audit and fine-tuned SEO components. Subsequently, a conversion funnel was established to capture leads and guide them seamlessly through the buyer's journey.
The Marketing Plan
With Killeen Media's outbound marketing strategy everything we do leads back to these 3 key goals:
Generate more leads.
Qualify the leads and weed out any low quality tire-kickers.
Nurture and convert them into booked estimates.
Creating a high converting website is essential to converting website traffic into leads. However, even the best website won’t make an impact if no one sees it. That’s where our Facebook ad strategy at Killeen Media comes in. Our team not only crafts engaging messages but also ensures they reach your target audience through strategic advertising, maximizing visibility and engagement on social media.
High Quality Photos Attract High Quality Clients
The Magic Is In The Follow Up
SMS and email automation play a crucial role in maintaining engagement with potential clients by providing timely follow-ups and personalized communication. These tools are particularly effective for converting leads who may be unsure about moving forward, as well as those who are considering projects scheduled for two weeks or later. By keeping these prospects informed and connected, businesses can nurture relationships, ultimately increasing the likelihood of securing future work.
Locking In Estimates With Prospects
Having an easy-to-use calendar for clients is essential for streamlining communication and scheduling. It simplifies the booking process, allowing clients to effortlessly select times that work for them, reducing the back-and-forth often associated with scheduling. This convenience enhances the overall client experience, ensuring they feel valued and in control, while also helping businesses optimize their workflow and manage appointments more efficiently.
The Results
$36,000 deck closed in less than 30 days
By utilizing Killeen Media's outbound marketing system, Prime Outdoors was able to close $36,000 deck in less than 30 days of our partnership.(Each blue rectangle in the image below represents a booked estimate).
What We Did Differently
With our approach, we implemented offers that no one else in his area were running and drove everyone to an informational landing page and converted one of his first leads into an estimate and then into a closed job.
We'd love to help you achieve the same success that Prime Outdoors has enjoyed! If you're interested, reach out to us to start the conversation!
Book A Free Strategy Session & See How You Can Double Your Revenue In Next 30 Days
Start attracting the work you love from the clients you want.
Book your free strategy session to learn more about the trial.
Start attracting the work you love from the clients you want. Book your free strategy session to learn more about the trial.