5 MIN READ
Killeen Media Helps A Landscaping Company Close 3 Jobs In Less Than 45 Days
By: Alex Foglia on October 6, 2024
Background
With over 10 years of experience, Eight Lanes Lawn Service has been committed to enhancing outdoor living spaces for homeowners throughout New Jersey.
For the 2024 summer season, Eight Lanes Lawn Service engaged Killeen Media with several key objectives.
Create a sustainable, repeatable online marketing system.
Focus on attracting paver installation projects around $25K - $75K+
Book 10 qualified estimates in 30 days.
Struggles
Eight Lanes Lawn Service was encountering difficulties with lead tracking, as they were relying on paper-based methods. This manual approach not only makes it challenging to keep accurate records but also hinders their ability to efficiently manage and follow up on potential leads. Transitioning to a more streamlined system could greatly enhance their tracking process and overall productivity.
New Strategy
With Killeen Media's outbound marketing strategy everything we do leads back to these 3 key goals:
Generate more leads.
Qualify the leads and weed out any low quality tire-kickers.
Nurture and convert them into booked estimates.
Creating a high converting website is essential to converting website traffic into leads. However, even the best website won’t make an impact if no one sees it. That’s where our Facebook ad strategy at Killeen Media comes in. Our team not only crafts engaging messages but also ensures they reach your target audience through strategic advertising, maximizing visibility and engagement on social media.
Exceptional Photos Draw In Exceptional Leads
The Key Lies in the Follow-Up
SMS and email automation play a crucial role in maintaining engagement with potential clients by providing timely follow-ups and personalized communication. These tools are particularly effective for converting leads who may be unsure about moving forward, as well as those who are considering projects scheduled for two weeks or later. By keeping these prospects informed and connected, businesses can nurture relationships, ultimately increasing the likelihood of securing future work.
Locking In Estimates With Prospects
Having an easy-to-use calendar for clients is essential for streamlining communication and scheduling. It simplifies the booking process, allowing clients to effortlessly select times that work for them, reducing the back-and-forth often associated with scheduling. This convenience enhances the overall client experience, ensuring they feel valued and in control, while also helping businesses optimize their workflow and manage appointments more efficiently.
The Results
3 Jobs In Less Than 45 Days
By utilizing Killeen Media's outbound marketing system, Eight Lanes Lawn Service welcomed 3 jobs in less than 45 days of our partnership. (Each blue rectangle in the image below represents a booked estimate).
Key Takeaways
We assisted them in establishing an effective advertising strategy while tracking all their leads within our sales pipeline. This streamlined approach not only improved lead management but also freed up significant time for them, allowing them to concentrate on closing more jobs.
With our approach, you’ll see immediate benefits as each month's efforts build on the last. The consistent and effective strategies we create attract high-quality prospects right from the start.
We'd love to help you achieve the same success that Eight Lanes Lawn Service has enjoyed! If you're interested, reach out to us to start the conversation!
Book A Free Strategy Session & See How You Can Double Your Revenue In Next 30 Days
Start attracting the work you love from the clients you want.
Book your free strategy session to learn more about the trial.
Start attracting the work you love from the clients you want. Book your free strategy session to learn more about the trial.