5 MIN READ

Killeen Media Helps Outdoor Living Contractor Get 67 Leads In 40 Days

By: Alex Foglia on October 6, 2024

Background

With over 38 years of experience, Fresh Start Design and Build has been dedicated to transforming outdoor living spaces for homeowners across New Jersey. Over the decades, they have proudly designed and installed over 250 major projects, delivering exceptional craftsmanship and innovative designs that elevate both the aesthetic and functionality of their clients' homes.

Fresh Start hired Killeen Media with a few goals for the 2024 summer season.

  • Create a sustainable, repeatable online marketing system.

  • Focus on attracting paver installation projects around $25K - $75K+

  • Book 10 qualified estimates in 30 days.

The New Strategy

With Killeen Media's outbound marketing strategy everything we do leads back to these 3 key goals:

  1. Generate more leads.

  2. Qualify the leads and weed out any low quality tire-kickers.

  3. Nurture and convert them into booked estimates.


Creating a high converting website is essential to converting website traffic into leads. However, even the best website won’t make an impact if no one sees it. That’s where our Facebook ad strategy at Killeen Media comes in. Our team not only crafts engaging messages but also ensures they reach your target audience through strategic advertising, maximizing visibility and engagement on social media.

High Quality Photos Attract High Quality Clients

The Magic Is In The Follow Up

SMS and email automation play a crucial role in maintaining engagement with potential clients by providing timely follow-ups and personalized communication. These tools are particularly effective for converting leads who may be unsure about moving forward, as well as those who are considering projects scheduled for two weeks or later. By keeping these prospects informed and connected, businesses can nurture relationships, ultimately increasing the likelihood of securing future work.

Locking In Estimates With Prospects

Having an easy-to-use calendar for clients is essential for streamlining communication and scheduling. It simplifies the booking process, allowing clients to effortlessly select times that work for them, reducing the back-and-forth often associated with scheduling. This convenience enhances the overall client experience, ensuring they feel valued and in control, while also helping businesses optimize their workflow and manage appointments more efficiently.

The Digital Results

67 Leads And 24 Estimates In 40 Days

By utilizing Killeen Media's outbound marketing system, Fresh Start Design and Build welcomed 67 highly qualified new prospects into their marketing/sales funnel and 24 estimates in just 40 days of our partnership. (Each blue rectangle in the image below represents a booked estimate).

Key Takeaways

Working with Killeen Media, it's exciting to know that the results of the our TruEstimate system happens quickly—often within your first 30 days! With our approach, you’ll see immediate benefits as each month's efforts build on the last. The consistent and effective strategies we create attract high-quality prospects right from the start.

We'd love to help you achieve the same success that Fresh Start Design and Build has enjoyed! If you're interested, reach out to us to start the conversation!

Book A Free Strategy Session & See How You Can Double Your Revenue In Next 30 Days

Start attracting the work you love from the clients you want.

Book your free strategy session to learn more about the trial.

Start attracting the work you love from the clients you want. Book your free strategy session to learn more about the trial.

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